Fork Deli
Branding / Web design / Web development
FORK DELI
BRAND IDENTITY &
VISUAL LANGUAGE
Fork Deli is a bustling little independent café in central London, renowned for its fine foods selection. The owner asked me to create their brand identity and website with a highly visual impact that could reflect Fork's simple yet effective approach to food.
THE K
Designed to become a statement mark, the "K" with the fork was not only well received at the first proposal, it also quickly became the most recognised, easy-to-spot symbol in Marchmont Street, Fork Deli's location.
THE WEBSITE
WEB DESIGN &
DEVELOPMENT
Working closely with a photographer, a variety of scenes were selected for shooting. The resulting images formed the basis for the website and are used full-screen throughout. The site also features a live Instagram feed and a fun cake selection.